Brand differs from person to person Private or Broken Links
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, and as you build perspective, story, and culture around a brand in a strategic format, there will be a group of people who will have a shared belief around the brand. That's Brand Tribe. They are not just consumers. They are also believers and promoters.
- A brand tribe is capable of collective action and therefore has implications for businesses. According to Marty Neumeier, Brand tribe influence buying decisions Private or Broken Links
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Source
- Interview with Marty Neumeier
- BOOK- The Brand Flip Private or Broken Links
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